The physician's path and the patient's path, mapped and orchestrated.
Two different journeys, one same logic: act at the right point, on the right channel.
Orchestration needs a map.
You cannot orchestrate a path you have not mapped. The physician's customer journey — from first awareness of a product to adoption and loyalty — and the patient journey — from symptoms to diagnosis, to therapy, to continuity — are the maps on which omnichannel places the touchpoints. Without these maps, orchestration is blind.
Reconstruction of the physician's path towards a product or a therapeutic area, to place the touchpoints at the decisive moments.
The maps feed the channel orchestration rules: which channel, in which phase of the journey.
The journey is the basis on which to place the touchpoints.
The map identifies the phases where contact matters most.
Two journeys coordinated within the same omnichannel logic.
Merqurio combines the ability to map the journeys (clinical and market expertise) with the ability to orchestrate them on its own channels. The map does not stay a document: it becomes execution.
The patient journey mapping methodology is described in Patient / Patient Journey. The construction of the personas and the behavioural segmentation of the HCP is in AI / HCP Profiling & Medical Personas. This page connects them to channel orchestration, without rewriting them.
