Pharma PR & Digital PR
Doctors, patients, institutions, professional associations, scientific societies, hospitals, pharmacies and pharmaceutical companies are some of the actors that make up the varied system of the health sector.
A valid medical-scientific communication project, which has objectives of collective interest such as the health and well-being of citizens or which has the vocation of shedding light on a specific pathology (disease awareness) can exponentially increase its resonance through the sponsorship of a patients' association, an institution or a scientific society. Let's discover more about Pharma PR & Digital PR.
What you can achieve with pharma public relations and digital PR
Public relations, whether traditional or digital, is the most effective tool for carrying out timely scenario analysis and selecting the most suitable partners to collaborate in the dissemination of messages that have a high scientific value or represent a reliable source of support for patients.
Knowing the characteristics of individual parties embodying the needs of patients and/or the scientific community is useful to
- promoting research, training and scientific information;
- promoting information on issues concerning the right to health;
- provide continuing education activities in healthcare;
- building alliances and mobilising third parties (scientific societies, patient/consumer associations).
Finally, building a good network of relationships with pharma influencers also requires good pharma digital PR skills, with discipline and savoir-faire in 'personal' relations with identified profiles.