Native and editorial campaigns, inside the physicians' channel.
The message that lives inside the scientific context, not next to it.
A campaign in the right context performs better.
A campaign that arrives out of context — an unsolicited email, a banner on a generic site — starts at a disadvantage. A native campaign, integrated into DottNet's editorial experience, reaches the physician while they are already in update mode, inside a context they trust.
DottNet Campaigns combine the platform's formats — native content, editorial and dedicated DEMs, product channel — into coordinated campaigns that reach the physician where their attention is already turned to scientific content.
Content integrated into the editorial experience, consistent with the scientific context.
Sends from the DottNet titles or dedicated, toward profiled segments of the community.
Native, DEM, product channel and display coordinated into a single campaign on the channel.
Every campaign is tracked on the real behaviours of the community: opens, reads, clicks.
Native, inside the physician's update experience.
Native, DEM and product channel in a single action.
The profiling of the community directs the campaign.
Tracking on the community's data, not on estimates.
DottNet Campaigns are possible because the channel is proprietary: Merqurio does not rent a space in which to place a campaign, but designs the campaign inside an environment it owns and knows.
Certified community, behaviour-based profiling, integrated native and editorial formats: the campaign lives in the context, it does not stand next to it.
For target profiling and predictive segmentation, see AI / HCP Profiling & Medical Personas.
