2. Purposes and lawful basis of the processing
Your data are processed:
2.A) Even without your express consent, for the following Service Purposes
2.A.1) performance of the contract or fulfilment of pre-contractual obligations, in particular:
- delivery of Merqurio's services;
- management of pre-contractual and contractual relationships (including pharmacovigilance, medical information and customer satisfaction surveys on service quality);
- management of collections and payments;
- management and maintenance of websites owned by Merqurio.
2.A.2) compliance with obligations established by laws, fiscal obligations, regulations or
EU legislation, or imposed by the Authorities.
2.B) Only with your separate and explicit consent, for the following Marketing Purposes
Sending by Merqurio of communications and advertising or direct-sale material from third parties,
including by collecting consent on their behalf (companies of the Merqurio Group, third parties
such as suppliers, partners and client companies), with commercial and/or promotional and/or
advertising content and/or aimed at medical-scientific information and/or market research
and/or opinion polls and/or statistical analyses for marketing purposes, by means of
automated calling systems and/or e-mail and/or fax and/or sms and/or mms and/or other
messaging services and/or newsletters and/or through traditional marketing channels such
as phone and/or paper mail.
2.C) Only with your separate and explicit consent (Art. 7 GDPR), for the following Profiling Purposes
Analysis of the data subject's consumption, purchasing and professional habits and choices,
carried out through segmentation operations and through the collection and analysis of subgroups
of physicians based on their browsing habits, age and specialisation, solely with a view to
best aligning the offer of content and initiatives to the user's preferences, and to avoid
proposing topics not of interest, in order to send communications and advertising or
direct-sale material relating to products/services/initiatives and/or market research and/or
opinion polls and/or statistical analyses of third parties, by means of automated calling
systems and/or e-mail and/or fax and/or sms and/or mms and/or other messaging services
and/or newsletters and/or through traditional marketing channels such as phone and/or paper
mail.
This is particularly relevant because Merqurio produces a large amount of content, addressed
to users with different interests: the only logic and consequences of the "profiling" in
question are that the Company carries out this profiling activity only for the purpose of
creating "groups" of physician categories differentiated on the basis of their interests
expressed on the Merqurio portal, their age and the type of specialisation, in order to
align the delivery of content and initiatives to these categories, and avoid proposing
topics not of interest to such groups (e.g. cardiologists are not sent the same articles
of interest to oncologists). There are no other consequences for the user beyond what is
described above as a result of profiling, and refusing to give consent will have no other
consequence for the user than that of not receiving content tailored to their preferences.
2.D) Communication of data to third parties for marketing purposes
Communication of data to third parties (companies of the Merqurio Group, third parties such as
suppliers, partners and client companies), so that they process them directly for their own
marketing purposes (i.e. to send communications and advertising or direct-sale material with
commercial, promotional, advertising and/or medical-scientific informational content; as well
as to conduct market research, opinion polls and statistical analyses for marketing purposes).
All of this by means of automated calling systems and/or e-mail and/or fax and/or sms and/or
mms and/or other messaging services and/or newsletters, and/or through traditional marketing
channels: phone and/or paper mail.
2.E) Communication of data to third parties for profiling purposes
Communication of data to third parties (companies of the Merqurio Group, third parties such as
suppliers, partners and client companies) subject to the prior consent of physicians: Merqurio
may communicate the relevant personal data to third parties (acting as data controllers), with
the related category and membership of the "groups" mentioned above (2.C), so that such third
parties may carry out their own profiling activities directly for their own profiling purposes
(i.e. for their own analyses, sending newsletters and surveys, direct marketing communications,
also through automated calling systems and/or e-mail and/or fax and/or sms and/or mms and/or
other messaging services and/or newsletters and/or phone and/or paper mail).
2.F) Even without your express consent, for the following Purposes of maintaining the professional database
(lawful basis: legitimate interest, Art. 6(1)(f) GDPR): creation, verification, correction,
updating and maintenance of the database of healthcare professionals owned by Merqurio, fed by
the sources indicated in point 1, in order to hold accurate, complete and up-to-date
professional information. This activity responds to Merqurio's legitimate interest in managing
and offering its publishing and communication services addressed to the medical profession, as
well as to the legitimate interest of those operating in the healthcare sector in being able to
communicate to healthcare professionals medical-scientific, pharmacovigilance and medicinal
product safety information, including Important Safety Notices (NII), Direct Healthcare
Professional Communications (DHPC) and the communications commonly known as Dear Doctor Letters
(DDL), with benefits in terms of the quality and relevance of the information received by the
professionals themselves, the protection of public health and the accuracy of the data
concerning them.
It remains understood that: (i) the sending of marketing communications, profiling activities
and the communication of data to third parties for their marketing or profiling purposes take
place exclusively subject to your separate consent, as set out in points 2.B, 2.C, 2.D and
2.E; (ii) contact by automated means (e-mail, sms, messaging, automated calls) takes place
only in the cases and with the safeguards set out in Art. 130 of Legislative Decree 196/2003.
2.G) Even without your express consent, for the following Purposes of communicating professional data to healthcare sector entities
(lawful basis: legitimate interest, Art. 6(1)(f) GDPR): communication of professional data
only, as referred to in point 2.F (identifying data, profession, specialisation, professional
register enrolment, workplace and facility, professional contact details) to third parties
operating in the healthcare sector (in particular pharmaceutical companies and their
licensees, research organisations, healthcare service providers), which will process them as
autonomous Data Controllers, exclusively for purposes connected with their activity in the
healthcare sector, such as:
- medical-scientific information, including through networks of medical representatives;
- information and communications relating to the safety, quality and correct use of medicinal products and to pharmacovigilance, including Important Safety Notices (NII), Direct Healthcare Professional Communications (DHPC) and the communications commonly known as Dear Doctor Letters (DDL), agreed upon or circulated in accordance with the instructions of the competent regulatory authorities;
- transparency obligations laid down by law or by sector codes;
- invitations to scientific and training events through non-automated channels;
- verification and updating of their own records.
Expressly excluded from such communication is any use by third parties for: (i) sending
communications by automated means (e-mail, sms, mms, messaging, automated calls), which
presupposes the data subject's consent given to the individual third party pursuant to Art. 130
of Legislative Decree 196/2003; (ii) profiling activities, which presuppose the consent
referred to in points 2.C and 2.E. Any consents you have given to Merqurio on behalf of
specific third parties (points 2.B, 2.D, 2.E) remain referred exclusively to the third parties
named therein and do not extend to other recipients.
The recipient third parties are contractually bound to process the data within the limits set
out above, to provide their own privacy notice pursuant to Art. 14 GDPR and to act upon the
rectifications and objections that Merqurio communicates to them. Merqurio has also carried
out a balancing test for this purpose, available on request according to the methods set out
in point 9. You may object at any time to such communication, including before it takes place,
pursuant to Art. 21 GDPR, according to the methods set out in points 8 and 9; the objection is
communicated to the third parties that have already received the data.
Finally, sending by Merqurio of communications and informational and/or advertising or
direct-sale material of Merqurio, with commercial and/or promotional and/or advertising
content and/or aimed at medical-scientific information, to the e-mail address you provided
upon registration, relating to Merqurio services, products and content similar to those you
have already used or consulted and/or related or complementary to the use of the site's
services. Every e-mail sent for such purposes will allow you, by clicking the dedicated
unsubscribe link, to refuse further communications: Merqurio's interest is the general
interest of an undertaking in promoting its own services and is considered legitimate by law
under the national data protection legislation (purposes set out in the rules on so-called
soft-spam pursuant to Art. 130, para. 4 of Legislative Decree 196/2003 — Italian Privacy
Code).