The largest community of certified physicians and healthcare professionals in Italy.
Not a bought audience. A community that subscribes, comes back and trusts.
A community is worth more than a list.
A contact list is static: names and addresses. A community is alive: people who choose to subscribe, who come back, who read, who interact. The difference is enormous for those who must communicate with physicians, because a community guarantees attention and trust that a list does not have.
DottNet is a community of certified healthcare professionals, built over time around valuable content. The physicians are there because they want to be — and this makes every communication more credible and more effective.
A login system that guarantees access to a community of verified physicians and healthcare professionals.
Services and news updated in real time on the scientific, healthcare and health-system landscape, keeping the relationship alive.
Subscribers receive the Merqurio newsletters and come back for professional updates.
The community generates real behavioural data — what is read, when, how — that no list possesses.
Verified professionals, not generic users.
A community reads; a list gets ignored.
The context of a trusted community reinforces the message.
The community generates signals that guide every activity.
DottNet's HCP community — 250,000 registered users, 100,000 weekly unique readers — is an asset built over years of valuable content, neither purchasable nor quickly replicable.
ISO 9001 and ISO 27001 certified, profiled on real behaviours, it is the largest community of certified healthcare professionals in Italy. It is the foundation on which all the other activities of the platform rest.
