Advertising spaces and product channels inside the platform where physicians already read.
Not a banner on just any site. Presence inside the editorial context the physician frequents.
Advertising works where there is attention.
A banner on a generic platform competes with a thousand distractions and does not guarantee that whoever sees it is a physician. A space inside DottNet is different: the audience is certified, the context is editorial and scientific, and the attention is that of someone already reading professional update content.
Display ADV and the product channel make it possible to be present inside this context, with the guarantee of speaking to verified healthcare professionals and in compliance with the rules of pharmaceutical communication.
Advertising spaces within the portal, contextualized in the physician's editorial experience.
Channels dedicated to a product or a therapeutic area, where to concentrate content and presence.
The profiling of the community makes it possible to direct the presence toward the right profiles.
Presence built in compliance with the rules of pharmaceutical communication toward HCPs.
Presence inside the context where they already read.
A space dedicated to a brand or a therapeutic area.
Not generic users, but verified healthcare professionals.
A compliant presence toward the HCP target.
The value of display ADV on DottNet is not the space: it is the audience and the context. 250,000 certified physicians, a scientific editorial environment, profiling on real behaviours.
Being inside DottNet means being inside a proprietary Merqurio asset, not renting visibility on a third-party channel that does not guarantee who is on the other side.
