The right questions, to the right target.
Surveys and market research to understand prescribing patterns, professional habits, the types of patients treated and the dynamics of the different therapeutic areas.
Insights collected directly from HCPs to guide marketing, sales and medical decisions.
Research starts from a precise question.
How do specialists prescribe? Which patients do they treat? Which key messages are most relevant for a specific target? Which tools should be used to reach it?
Merqurio builds the study starting from the objective, collects the information, analyses the data and delivers results that can be used to read the market and make decisions.
To this experience is added DottInsight, the new Merqurio service dedicated to analysing HCPs' prescribing attitudes and professional habits, which will launch in the coming months.
Studies addressed to selected HCP targets to collect information on prescribing behaviour, professional practice and market characteristics.
Research dedicated to the pre-launch and post-launch phases, with insights into targets, prescribing patterns, types of patients treated and therapeutic areas.
Collection of information, processing and analysis of the data, with the results delivered in a report built on the objectives of the research.
Studies extended to several countries through European partnerships, keeping a common research framework.
A new reading of HCPs' professional behaviour.
Launching in the coming months, DottInsight is the new Merqurio service for a structured analysis of HCPs' prescribing attitudes, professional habits and behaviour.
A body of insights designed to offer a deeper knowledge of the target and to support marketing, sales and medical strategies with information drawn directly from physicians' professional practice.
To explore targets, prescribing patterns and market characteristics before activation.
To collect information directly from the specialists of interest.
To understand which content and engagement formats are most relevant for the specific target.
DottInsight adds a new dimension of target knowledge to support decisions.
To run the same research in Italy and in other European countries.
Insights straight from the target.
The DottNet community and the Merqurio database make it possible to identify and reach profiled HCP targets and to build focused samples for surveys and market research.
Research experience is now broadened by DottInsight, turning knowledge of prescribing attitudes and professional habits into a new HCP intelligence asset.
