Generating leads in pharma is easy. Doing it compliantly is not.
The value is not the lead. It is the lead with the right consent.
Collecting doctors' contacts in compliance with the rules.
In pharma, lead generation has a constraint that other sectors do not: every contact must be acquired and managed in compliance with GDPR and sector rules, with explicit, traceable consent that is specific to channel and purpose. A lead without the correct consent is not an asset: it is a liability.
The challenge, therefore, is not to collect as many contacts as possible, but to collect them well: to know who the doctor is, which consents they have given, for which channels and purposes, and to be able to prove all of it. It is a matter of process and infrastructure, not simple acquisition.
Merqurio generates qualified leads and manages HCP consent as a structured, certified process.
DEM, social, content, Informatore Remoto®: acquisition of contacts and appointments through coordinated channels.
Consent is collected specifically by service and channel, allowing the doctor to choose what they wish to receive. The process is tracked and compliant.
Every lead is integrated into the database, profiled by specialisation, interests and behaviours, and made actionable for subsequent activities.
Merge and gap-analysis systems make it possible to verify the accuracy of the archives and monitor the status of consents.
Acquisition campaigns with compliant consent collection from the very origin.
Lead generation via the Informatore Remoto® to acquire contacts and appointments.
A structured, traceable process for managing HCP consent.
Campaigns to boost registrations to portals and areas reserved for healthcare professionals.
Pharma lead generation is worth something only if consent is solid. Merqurio treats consent as infrastructure, not as a box to tick.
The proprietary database is built over 30 years of consent-based collection, updated with over 2,000 daily changes, GDPR compliant, with continuous monitoring of consent status. The IT security processes are ISO 27001 certified. The lead does not enter just any list: it enters a governed system.
