Notebooks, dossiers, podcasts, videos: scientific content in every format.
Merqurio was born a publisher. Content is in its DNA, not an add-on service.
From drug publishing to multi-format content.
Merqurio has an editorial root: yearbooks, formularies, volumes, the drug database were for years a reference point of Italian pharmaceutical publishing. From that expertise comes the ability to produce scientific content today in every format — written, audio, video — with the same rigour as then and the languages of now.
The doctor consumes content in different ways: an in-depth dossier to read, a podcast to listen to on the move, a video to watch, a training notebook to keep. Covering these formats with constant scientific quality is what distinguishes a publisher from a mere producer of materials.
Structured scientific in-depth studies on a therapeutic area or a clinical theme, designed for professional updating and building authority.
Audio content to reach the doctor in moments when they cannot read, with scientific or popular formats depending on the target.
Visual content for training, product information, disease awareness, integrable into campaigns and distributable across channels.
Each format lives on the right channel — DottNet, DEM, social — and coordinates with the rest of the campaign.
Notebooks and dossiers remain over time as a reference, beyond the single campaign.
The podcast intercepts moments that text cannot reach.
Training, mechanism of action, testimonial: video communicates what text struggles to explain.
More formats on the same theme increase coverage and frequency of encounter with the message.
Producing multi-format scientific content with constant quality requires an editorial team, not an occasional supplier. Merqurio has that team.
The editorial root, the in-house medical-scientific editorial team and the proprietary DottNet channel — 250,000 subscribers, 100,000 weekly unique readers — make it possible to produce and distribute content in every format inside a controlled ecosystem, with the rigour the sector requires.
