Training and events as touchpoints of the journey, on the platform where physicians already are.
An event is not an isolated moment: it is a node of the engagement journey.
Events work better when they are part of a journey.
An isolated webinar or FAD course generates a spike of attention and then fades. Placed within an orchestrated journey, instead, it becomes a touchpoint that connects to what comes before (the targeted invitation, the reminder) and after (the follow-up, the related content), multiplying its value.
On DottNet, events have a structural advantage: they take place on the platform where physicians already are, with simplified access and participation tracking.
Live streaming and interactive sessions on the platform, integrated into the engagement journey.
Targeted invitation, reminder, follow-up and related content, orchestrated around the event.
Integrated into the journey, it connects to what comes before and after.
Targeted invitation and simplified access on the platform where physicians are.
Orchestrated follow-up and related content.
The event as a touchpoint works if it takes place where physicians already are and if it connects to the rest of the journey. Merqurio has the platform (DottNet) and the direction (orchestration).
The services connected to events and training:
