The relationship with those who steer the scientific community.
Opinion leaders, advisory boards, events: the high end of the medical-scientific relationship.
With KOLs you engage as peers, you do not communicate.
The opinion leaders and emerging profiles of a clinical community are not reached with standard scientific information: the relationship is peer-to-peer, highly technical, centred on scientific discussion, clinical studies and evidence. An advisory board or a medical event is not a promotional activity: it is a moment of scientific exchange that generates insight and builds relationships.
Managing this level requires real scientific competence, the ability to identify the right profiles and to orchestrate events — including virtual ones — where the discussion is genuine.
Identifying opinion leaders and emerging profiles within a specific therapeutic area, combining proprietary data, interactions and qualified external sources, based on the physician database and a consolidated market research methodology.
Organization and management of advisory boards, in person or remotely, as moments of scientific discussion.
Management of meetings, hospital meetings, training events and congresses, including virtual formats, with integration on DottNet.
Synchronous and asynchronous distance learning, with the provision of CME credits through Merqurio Editore, an AGENAS-accredited provider.
Identification and engagement of the profiles that steer the community.
Management of the peer-to-peer scientific discussion.
Meetings, hospital meetings, congresses including virtual ones.
Distance learning and CME through an AGENAS-accredited provider.
Merqurio combines the ability to identify KOLs — thanks to the database and engagement data — with the scientific competence to manage the discussion and the accreditation for training.
Within the group, Merqurio Editore is an AGENAS-accredited CME provider for synchronous and asynchronous training. The medical direction and the in-house scientific editorial team ensure that advisory boards and events are moments of real scientific value.
