Campaigns that live across multiple channels as a single execution.
Not one campaign per channel, but a campaign that crosses the channels.
The omnichannel campaign is one, across multiple channels.
The difference between a multichannel campaign and an omnichannel one is that the former replicates the same message on different channels, while the latter builds a journey in which each channel plays its part in sequence: the DEM opens, the content deepens, the remote follows up, the social reminds. A single orchestrated execution, not parallel activities.
A coordinated sequence in which each channel contributes to a common objective, according to the orchestration rules.
A coherent message adapted per channel, with the sequence defined by the physician's behaviour.
The channels work in sequence towards a common objective.
An orchestrated journey instead of disconnected channels.
The same message, adapted and sequenced per channel.
Running an omnichannel campaign requires controlling the channels and the direction. Merqurio has both, within its own ecosystem, in a closed loop.
The channels and services that make up the omnichannel campaigns:
