Orchestrator @Rep

The 'clearance of remote pharmaceutical sales rep in Italy'.

The evolution of technology has accelerated the conversion process of most Pharmaceutical Sales Representative in Italy Networks from a strictly frontal approach to a hybrid approach (frontal + remote).

Clinicians themselves are increasingly showing a willingness for remote detailing, if it is of quality and focused on topics of interest to them.

Far from "retiring" the figure of the Pharmaceutical Sales Representative in Italy, pharmaceutical companies agree on the need to evolve the figure of the sales representative from a simple "channel" of contact with the doctor (often not integrated with the other activities developed by Marketing and Medical) to a "channel manager", i.e. a more managerial and more modern role with the objective of assessing which contents and which media to use to communicate with the doctors in his file.

This new role will involve the development of Digital and Content Marketing skills in close synergy with Brand managers without forgetting his strong point, namely knowledge of his doctor and the aim of increasingly personalising communication.