Making a condition recognisable before it becomes evident.
Knowing symptoms, risk factors and signals not to ignore can help people turn to the right professional and can support the physician in considering a diagnostic hypothesis in good time.
The point is not talking about a disease. It is making it simpler to recognise it and to know what to do.
Between the first symptom and the diagnosis there can be too long a pathway.
Some conditions are little known. Others have non-specific symptoms, are normalised or are confused with more common conditions. In rare diseases, the delay may also depend on the difficulty of connecting distant signals and identifying the appropriate centre.
A disease awareness campaign must work on several levels: help citizens and patients recognise the signals, provide scientifically correct information, counter false beliefs and involve the professionals who can intercept the need.
It must not generate self-diagnosis or alarm. It must generate knowledge and guidance.
Identification of the missing knowledge, the false beliefs, the underestimated signals and the priority recipients.
Coordination of the communication aimed at professionals with the one intended for citizens, patients and caregivers.
Production of articles, videos, infographics, podcasts, FAQs and educational materials subject to medical control.
Distribution through social media, landing pages, editorial platforms, webinars, events, associations and professional channels.
Participation of specialists, scientific societies, centres and associations to increase the authoritativeness and usefulness of the content.
Clear indications on when to turn to the physician, which figures can be involved and how to identify the appropriate services.
Analysis of coverage, interaction, requests generated and observable behaviours foreseen by the project.
Merqurio has the skills to produce and validate medical-scientific content and the channels to distribute it both to healthcare professionals and to the public.
DottNet, digital campaigns, editorial content, social media, events, webinars and the involvement of specialists make it possible to build a coherent campaign on both sides of the pathway: those who can recognise the need and those who can guide it.
