Patient Advocacy

A Patient Advocacy project listens to needs, difficulties and experiences and turns them into content, services and initiatives built together with the actors of the pathway.

The clinical pathway does not tell the whole life pathway.

Two people with the same condition can encounter very different difficulties: access to centres, family management, work, mobility, understanding of information, psychological support, organisation of therapy and relationship with professionals.

These dimensions emerge only by listening directly to patients and caregivers and comparing their experience with that of clinicians, associations, scientific societies and institutions.

Patient Advocacy connects these points of view. It does not merely collect opinions: it identifies priority needs, builds common ground and defines interventions that produce concrete usefulness.

What Merqurio does

Research and listening

Surveys, interviews, focus groups and preliminary analyses to identify problems, expectations and differences between the various moments of the pathway.

Involvement of associations

Collaboration with patient organisations to design initiatives that are relevant, accessible and consistent with the community's needs.

Multidisciplinary Advisory Boards

Discussion tables between patients, caregivers, clinicians, healthcare professionals and other relevant stakeholders.

Strategy definition

Translation of the collected evidence into objectives, priorities, activities and operational tools.

Content and tools

Informative materials, platforms, campaigns, events, educational supports and local initiatives developed on the basis of the identified needs.

Community activation

Ongoing involvement of the people concerned, collection of feedback and adaptation of the project over time.

Valorisation of insights

Organisation of the results into reports, publications, discussion materials and guidance usable by stakeholders.

When it helps

When you know the condition but not the daily difficulties experienced by people.
When you must build a project together with patient associations.
When the various actors of the pathway work separately.
When you want to define services and content starting from evidence collected directly.
When a condition requires a multidisciplinary approach.
When the patient's experience must become a stable part of the strategy.

Assets

Merqurio integrates research, surveys, medical writing, communication, relationships with clinicians and associations, organisation of Boards, multichannel campaigns and measurement.

The Costantinus project, dedicated to the diabetic foot, represented on the Merqurio site a concrete example of listening to patients through a survey and subsequent multidisciplinary involvement. The experience collected was used to develop guidance aimed not only at patients, but also at caregivers, physicians and associations.