The pharmacy reached remotely. Direct order and transfer order, without overloading the field network.
Not to reel in customers. To build relationships of trust, stable and lasting.
Reaching pharmacies without expanding the field network.
A network of field agents has a productivity limit: the more pharmacies you assign to each, the more the yield declines. Expanding the network costs; overloading it wears it out. The remote agent is the complement: it reaches pharmacies at a distance, handles direct order and transfer orders, and frees the field network for where physical presence is really needed.
In pharma the agent does not push volumes: it proposes in a commercially advantageous way, with the correct number of packs, so that the pharmacy rotates the product with maximum profit. It is a relationship, not a transaction.
Order collection from the pharmacy at a distance, with a commercial proposal calibrated on rotation and margin.
Management of orders transferred toward the distribution channels.
Building a stable relationship with the pharmacy, not an occasional contact.
The remote agent and the field agent work in closed loop, sharing information on the individual point of sale.
The remote agent reaches those the field cannot serve.
A structured channel for collecting and transferring orders.
Remote absorbs the contacts that do not require physical presence.
Not just the order, but the relationship over time.
Merqurio already has a network of relationships with pharmacies: the Agente Remoto® has built loyalty with over 3,500 pharmacies across the national territory, with around 300,000 contacts a year. You don't start from scratch.
To this are added the closed-loop coordination between remote and field, and knowledge of the dual perspective — commercial and professional — with which the pharmacy approaches the patient.
