The pharmacy is a business. It must be served as one.
Not just the order: the relationship, the support, the service over time.
The pharmacist thinks like an entrepreneur.
Today pharmacies are businesses in every respect. The pharmacist buys by weighing shelf space, customer requests, margin — not the discount — the promotional opportunity, exclusivity. They approach the patient with a dual vision, commercial and professional.
Engaging the pharmacy means supporting it on both fronts: offering the best Value Selling Proposition for the patient and, at the same time, a commercially sustainable proposal. It requires a continuous relationship and structured customer care, not an occasional contact tied to the order alone.
A stable relationship with the pharmacy, beyond the single transaction, through coordinated remote and field reps.
Telephone reception, inbound on a toll-free line, support to the pharmacy in its operational needs.
Help to the pharmacist on the professional side — the value proposition for the patient — without forcing the commercial side.
Promotion, management of events in the pharmacy or for pharmacies, targeted actions.
Not just the order, but the relationship over time.
Reception, toll-free line, structured support.
Content and tools for the professional value proposition.
Promotion and events in the pharmacy.
Merqurio has an already consolidated relationship network with pharmacies: over 3,500 loyal pharmacies, around 300,000 contacts a year, with experience in sales, support, transfer orders, logistics management, point-of-sale promotion, events and telephone reception.
The dual competence — commercial and professional — and the closed-loop coordination between remote and field make it possible to serve the pharmacy as the business it is.
