Patient Engagement

An engaged patient understands better, asks more informed questions, uses the available services correctly and takes part in their pathway with greater continuity.

Today the patient searches, compares, produces and shares information.

Websites, social media, communities, videos, podcasts, associations and informal groups accompany every phase of the health pathway. This availability of information increases the opportunities for participation, but also exposes people to incomplete, unclear or unreliable content.

Engagement does not coincide with a high-visibility campaign. It arises when the content answers a real need, the language is understandable, the channel is accessible and the person can do something useful with what they have received.

For this reason the project must be built not only around the message, but around the questions, the behaviours and the moments of the pathway.

What Merqurio does

Listening and needs identification

Surveys, interviews, focus groups, analysis of requests and dialogue with associations and professionals to understand what prevents or facilitates participation.

Engagement strategy

Definition of the recipients, the journey moments, the expected behaviours and the most suitable channels.

Content for the patient

Translation of scientific content into understandable language, maintaining accuracy, references and medical control.

Patient Area and digital platforms

Informative spaces and tools dedicated to content, educational activities, materials, events and services of the project.

Community and events

Webinars, meetings, social content and initiatives able to create dialogue and continuity, with the involvement of clinicians, caregivers and associations.

Multichannel campaigns

Integration of social media, content, landing pages, videos, podcasts, messaging and events into a coherent journey.

Engagement measurement

Analysis not only of views and accesses, but of participation, completion of activities, requests received and continuity over time.

When it helps

When content reaches the audience but does not generate participation.
When a Patient Area exists but is little used or used inconsistently.
When scientific language must become understandable without losing accuracy.
When you want to create a community around a health need.
When patients and caregivers use different channels and the project must keep them coherent.
When you want to listen to the patient during the project, not only at the end.

Assets

Merqurio combines medical-scientific content, communication, social media, events, digital platforms, surveys and contact management.

The relationship with healthcare professionals makes it possible to involve authoritative sources; the relationship with associations and stakeholders helps build relevant and credible initiatives; the multichannel capability makes it possible to accompany the patient across several touchpoints without fragmenting the message.

PATIENT ENGAGEMENT