The right content, to the right doctor, at the right time, through the right channel. It is not a new formula. It is still the right one. What has changed is everything needed to put it into practice.
Pharmaceutical marketing is different. Many rules of classic marketing do not apply in pharma, or only in part: the consumption process, distribution, price, the very notion of customer are radically different from any other sector, within a strict regulatory framework that has historically slowed the adoption of models and technologies that general marketing has used for years.
Today this distance is narrowing. Digital channels, remote detailing, social campaigns, email marketing, virtual events: the tools are there, and artificial intelligence is accelerating the transformation in target segmentation, campaign analysis, content personalisation. The difficulty is no longer accessing the tools: it is knowing how to use them together, with the right content, for the right interlocutor, respecting the right rules.
Medical-scientific communication, albeit with its own distinctive features, is adapting to the digital transformation, also thanks to artificial intelligence.
Merqurio governs the complexity of pharmaceutical marketing as an integrated system.
For over 30 years we have worked in pharmaceutical marketing. We know the pressure of a launch, the effort of keeping a specialist engaged over time, the difficulty of making the front-line network and digital channels speak the same language.
The starting point of every project is not a service catalogue, but a client need: which target to reach, with what objective, with which regulatory and budget constraints. From here we build campaigns in which front-line reps, the Informatore Remoto®, DEM, digital and social work on the same message, for the same doctor, through the channel they prefer.
Build qualified awareness on the right specialists, in the critical months, with reps, DEM, DottNet and social coordinated on the same message.
Neurologists, oncologists, rare disease: small targets under high competitive pressure. The Merqurio database extracts exactly who you need, not an approximation.
Add the Informatore Remoto® to your front-line reps for doctors off-list or for inter-cycle follow-up.
The Merqurio Agente Remoto® has already built loyalty with over 3,500 pharmacies nationwide, with around 300,000 contacts a year. You don't start from scratch.
Social campaigns with Custom Audience from a certified list, disease awareness content, adherence support.
Surveys, market research, engagement data analysis: before changing strategy, we understand what isn't working and why.
The assets that make the difference.
Merqurio is not an agency that buys space and produces material. It is a structure that owns what it takes to do pharmaceutical marketing precisely: the database, the channel, the content, the network.
The database counts over 300,000 healthcare professionals — doctors, specialists, pharmacists, SSN institutions — of which 250,000 doctors, updated with over 2,000 daily changes, GDPR compliant, activatable as a Custom Audience across all digital and social channels. It is not a purchased list: it is an asset built over 30 years of field work.
DottNet is the most-accessed Italian medical portal — 250,000 subscribers, 100,000 weekly unique readers — certified ISO 9001 and ISO 27001. A proprietary editorial channel where doctors already go, not a space to rent on third-party platforms.
To these are added the ability to produce medical-scientific content in-house, an already operational CSO and Informatori Remoti® network, and the coordination of all touchpoints in closed loop.
