SALES

Reaching the doctor and the pharmacist. With the right network, in the right way. Field, remote or hybrid: the network is not an operational detail. It is the channel through which the product meets those who prescribe it and those who dispense it.

The pharmaceutical sales network has changed. And it keeps changing.

The doctor no longer waits for the rep to stay updated, the pharmacist thinks like an entrepreneur, the costs of a field network weigh heavily and its productivity, on its own, tends to decline. The single-channel model — the rep who visits everyone, always, in the same way — no longer holds, neither on cost nor on effectiveness.

The answer is not to replace field with remote, but to combine them: hybrid networks in which front-line scientific information, the Informatore Remoto®, the agent and digital channels work coordinated on the same doctor, through the channel that doctor prefers, in compliance with the rules.

What Merqurio does

Merqurio provides pharmaceutical companies with outsourced information and sales networks — field, remote and hybrid.

CSO — Contract Sales Organization: a network of contract reps, selected and rooted across the national territory.
Informatore Remoto® — the phone/web-detailing figure, born inside Merqurio.
Agente Remoto® — sales and transfer orders to pharmacies, direct order.
Hybrid field + remote networks — field and remote coordinated on the same doctor, in closed loop.
Scientific information — in compliance with Legislative Decree 219/06, with medical direction and pharmacovigilance.
Pharmacy engagement & customer care — an ongoing relationship with the pharmacy.
Sales operations & territory planning — territory design and governance.

When it helps

You need to outsource the network or part of it

A CSO reduces the fixed costs of management and staff while maintaining quality and coverage.

You want to strengthen the field network without expanding it

The Informatore Remoto® covers off-list doctors and inter-cycle follow-up.

You need to reach pharmacies

The Agente Remoto® handles direct order and transfer orders on an already loyal network.

You want a hybrid model

Field and remote coordinated on the same target, in closed loop.

You need to redesign the territory

Sales operations and territory planning to allocate the network where it pays off.

Informatore Remoto® CSO Agente Remoto® Hybrid Field + Remote Networks Scientific Information Pharmacy Engagement & Customer Care Sales Operations & Territory Planning

Merqurio — information and sales networks

Merqurio does not improvise a network: third-party scientific information and the Informatore Remoto® are part of its history. A proprietary database of 300,000 professionals (250,000 doctors) to target the network, field + remote coordination in closed loop and regulatory knowledge (Legislative Decree 219/06, GDPR, pharmacovigilance) that makes the network effective and compliant.

Assets

Merqurio does not improvise a network: third-party scientific information and the Informatore Remoto® are part of its history. The remote detailer figure was born inside Merqurio.

To this are added the proprietary database — 300,000 professionals, 250,000 doctors — to target the network, the coordination between field and remote in closed loop, and the regulatory knowledge (Legislative Decree 219/06, GDPR, pharmacovigilance) that makes the network not only effective but compliant.