DottNet

Building a corporate site and hoping physicians reach it requires enormous investment and long timelines. DottNet reverses the logic: it is the place where Italian physicians already go, every day, to inform and update themselves — 250,000 registered users, 100,000 weekly unique readers, with over a third browsing between 8 p.m. and 8 a.m., when no face-to-face visit is possible.

DottNet is a proprietary asset of the Merqurio group, not space rented on third-party platforms. This changes what is possible: not buying visibility on someone else's channel, but activating a channel of your own, with a validated, profiled and certified database, rebuilt from scratch and updated daily.

Today DottNet is evolving further, with the 3-in-1 project: from a magazine designed for healthcare professionals only to a platform with three audiences — physicians and healthcare professionals, patients and citizens, and institutions. One same ecosystem that speaks, in different registers, to all the actors of health.

What DottNet does

DottNet provides a proprietary editorial platform and the services that activate it.

Community HCP — the largest community of certified physicians and healthcare professionals in Italy.
Physician & Healthcare Database — a validated registry, profiled by interests and behaviours.
HCP Profiling — segmentation based on real browsing and reading behaviours.
Display ADV & Product Channel — spaces and product channels within the platform.
Survey & Market Research — research and surveys on the medical community.
DottNet Campaigns — native and editorial campaigns on the channel.
DrClick — simplified access to events and content from DottNet emails.

When it helps

You want to reach physicians where they already are

Instead of building a channel from scratch, you use the one where physicians go every day.

You need a certified audience

The community is made up of verified healthcare professionals, not generic users.

You want to profile on real behaviours

Browsing on DottNet reveals interests and behaviours, not just demographics.

You must research the medical community

Surveys and market research on a qualified, reachable audience.

You want to speak to patients and institutions too

With 3-in-1, the platform reaches three audiences in a single ecosystem.

Community HCP Display ADV & Product Channel DottNet Campaigns DrClick Physician & Healthcare Database HCP Profiling Survey & Market Research

Merqurio combines qualified audience access, segmentation, content, DEM, digital campaigns and, where useful, integration with remote or field activities. The goal is not only to reach the physician, but to make the relationship with different professional clusters more consistent and continuous, starting from the real needs of the brand and the target.

Assets

DottNet is the proprietary editorial channel that sets Merqurio apart: not a supplier that buys space, but a publisher that owns the place where physicians inform themselves.

250,000 registered users, 100,000 weekly unique readers, a validated and profiled database, ISO 9001 and ISO 27001 certifications. And an evolution underway — 3-in-1 — that extends the platform from one audience to three, keeping the right register for each: technical-scientific for physicians, informative for patients, institutional for institutions.